Innovation Management for Sustainable Tourism


Innovation Management for Sustainable Tourism (Classe LM-77 - Classe delle lauree magistrali in Scienze economico-aziendali) is a Master degree

The Master in Innovation Management for Sustainable Tourism is a new two-year program designed for students interested in entrepreneurship and innovation management for sustainable tourism.

The course is taught entirely in English in the city of Olbia (Airport “Olbia Costa Smeralda” – fist floor).

The total workload for each student is 120 CFU/ECTS (European Credit Transfer System).

A group of selected students of the Master in Innovation Management for Sustainable Tourism of the University of Sassari  will be able to achieve the double degree in Business Administration in International Hospitality and Tourism proposed by the Babeș-Bolyai University of Cluj-Napoca, with student exchange during the second year of study (semester 3 and semester 4).

Training objectives
The course offers, in the first year, advanced training in the managerial, legal, economic, mathematical-statistical disciplines with a focus on sustainable tourism. In the second year he focuses on the theoretical knowledge, operational skills and practical skills necessary to allow a useful specialization to cover managerial and consultancy roles in the field of Innovation Management, Tourism Service Design and the measurement of fair and sustainable well-being.

Employment opportunities
The master's degree in Innovation management for sustainable tourism can perform managerial functions within public and private tourism organizations, with a vision oriented towards innovation and economic, social and environmental sustainability and a particular focus on the interpretation of market trends and measuring fair and sustainable well-being. The new professional figure meets the needs of a constantly evolving tourism sector, in which competition between destinations requires transversal skills, but also specifically oriented towards the timely interpretation of demand trends

1st YEAR
SECS-P/01 Economics of sustainable tourism 12 CFU/ECTS
SECS-P/07 Strategic management and governance for tourism companies 12 CFU/ECTS
SECS-P/08 International tourism marketing 6 CFU/ECTS
IUS/06 Legal Models for Sustainable Tourism and Mobility LAB 12 CFU/ECTS
Data analysis and forecasting methods for sustainable tourism 12 CFU/ECTS
*** Free course 6 CFU/ECTS

2nd YEAR
SECS-P/06 Natural capital and ecosystem services 6 CFU/ECTS
SECS-P/08 Innovation Management and Tourism Service Design 12 CFU/ECTS
SECS-S/05 Equality Sustainability and Well-Being Measurement LAB 6 CFU/ECTS
SECS-P/09 Financial instruments laboratory for sustainable tourism 6 CFU/ECTS
2 exams to be chosen from the elective list  below
*** Free course 6 CFU/ECTS
Final exam 12 CFU/ECTS

L-LIN/12 English for business 6 CFU/ECTS
SECS-P/07 Tourism enterpreneurship LAB 6 CFU/ECTS
SECS-P/08 Destination management and digital marketing LAB 6 CFU/ECTS
SECS-P/10 Human resources 6 CFU/ECTS
IUS/04 Business and market law LAB 6 CFU/ECTS
SECS-P/13 Quality management LAB 6 CFU/ECTS
MGGR-02 Geo-economic context of sustainable tourism development 6 CFU/ECTS
SECS-P/08 Ethic tourism 6 CFU/ECTS
IUS/21 European law Lab 6 CFU/ECTS

Traditional classes are complemented by frequent group discussions, case study analysis and situations where students are confronted with different business scenarios and asked to provide concrete solutions to real life problems.

• Bachelor’s degree (or equivalent)
• English at B2 level of the Common European Framework of Reference for Languages
skills and knowledge:
- analysis of the company's economic and financial performance;
- ability to understand the environmental scenario from an economic and financial point of view;
- quantitative problem solving skills;
- knowledge of the basic techniques of descriptive statistics;
- ability to analyze economic and business problems.

An interview will be carried out before enrollment in order to verify the position of the candidate's requirements and personal preparation. Basic knowledge required

For the academic year 2020/21 the interview will take place on 22nd of October 2020 at 16:00 by Microsoft TEAMS, Google Meet or Skype.  More informations

Enrollment precedures for non-EU citizens

Study in Italy: rooted in the past, shaping the future is the campaign for international students’ recruitment [Created #CRUI - Conferenza dei Rettori delle Università italiane]


I candidati dovranno dimostrare il possesso delle seguenti competenze e conoscenze:
- analisi delle performance economico-finanziarie dell'azienda
- capacità di comprensione dello scenario ambientale sotto il profilo economico-finanziario;
- capacità di problem solving di natura quantitativa;
- conoscenza delle tecniche di base della statistica descrittiva;
- capacità di analisi di problemi di tipo economico e aziendale.
Per i candidati in possesso di un titolo di laurea italiano, queste conoscenze comprendono, di norma, l'equivalente di almeno 40 CFU relativi a insegnamenti appartenenti a settori scientifico-disciplinari (SSD) che identificano saperi economici, economico-manageriali, matematico-quantitativi e giuridici tra i quali in particolare:
SECS-P/01, SECS-P/02, SECS-P/03, SECS-P/06,SECS-P/12, SECS-P/07, SECS-P/08, SECS-P/09, SECS-P/10, SECS-S/01, SECS-S/03, SECS- S/04, SECS-S/05, SECS-S/06, IUS/01, IUS/04; IUS/05; IUS/06, IUS/09.

Conoscenze di base su cui verterà il colloquio di accesso per i candidati in possesso di un titolo di laurea italiano che non abbiano maturato i CFU previsti nei SSD sopra indicati. 

Si ricorda che il colloquio di accesso si terrà in data 22 ottobre alle ore 16 a distanza, secondo le modalità che verranno comunicate in data 21 ottobre a tutti gli iscritti al relativo concorso di ammissione (voce “Segreteria” => “Concorsi di ammissione” del proprio self-studenti)