Laurea Magistrale in Innovation Management for Sustainable Tourism- IMAST

Innovation Management for Sustainable Tourism (Classe LM-77 - Classe delle lauree magistrali in Scienze economico-aziendali) is a Master degree.

The Master in Innovation Management for Sustainable Tourism is a new two-year program designed for students interested in entrepreneurship and innovation management for sustainable tourism.

The course is taught entirely in English in the city of Olbia - 100 Km from Sassari.
All the lectures of the master take place onsite at the fist floor of the Airport “Olbia Costa Smeralda” and students are expected to attend courses in person.

The total workload for each student is 120 CFU/ECTS (European Credit Transfer System).

Fees are up to a maximum of 1620,00 € (which can be reduced on the basis of the fulfilment of certain conditions - link)

A group of selected students of the Master in Innovation Management for Sustainable Tourism of the University of Sassari  will be able to achieve the double degree in Business Administration in International Hospitality and Tourism proposed by the Babeș-Bolyai University of Cluj-Napoca, with student exchange during the second year of study (semester 3 and semester 4) (Renewed in 2024)  (validity 2020/21-2027/28)

Training objectives
The course offers, in the first year, advanced training in the managerial, legal, economic, mathematical-statistical disciplines with a focus on sustainable tourism. In the second year he focuses on the theoretical knowledge, operational skills and practical skills necessary to allow a useful specialization to cover managerial and consultancy roles in the field of Innovation Management, Tourism Service Design and the measurement of fair and sustainable well-being.

Employment opportunities
The master's degree in Innovation management for sustainable tourism can perform managerial functions within public and private tourism organizations, with a vision oriented towards innovation and economic, social and environmental sustainability and a particular focus on the interpretation of market trends and measuring fair and sustainable well-being. The new professional figure meets the needs of a constantly evolving tourism sector, in which competition between destinations requires transversal skills, but also specifically oriented towards the timely interpretation of demand trends

1st YEAR
SECS-P/01 Economics of sustainable tourism 12 CFU/ECTS
SECS-P/07 Strategic management and governance for tourism companies 12 CFU/ECTS
SECS-P/08 International tourism marketing 6 CFU/ECTS
IUS/04-06 Legal Models for Sustainable Tourism and Mobility LAB 12 CFU/ECTS
SECS-S/01-03 Data analysis and forecasting methods for sustainable tourism 12 CFU/ECTS
*** Elective course 6 CFU/ECTS

2nd YEAR
SECS-P/06 Natural capital and ecosystem services 6 CFU/ECTS
SECS-P/08 Innovation Management and Tourism Service Design 12 CFU/ECTS
SECS-S/05 Equality Sustainability and Well-Being Measurement LAB 6 CFU/ECTS
SECS-P/09 Financial instruments laboratory for sustainable tourism 6 CFU/ECTS
2 exams to be chosen from the elective list  below
*** Elective course 6 CFU/ECTS

Two compulsory courses to be chosen between the list of electives below.
Final exam 12 CFU/ECTS

Electives
L-LIN/12 English for business 6 CFU/ECTS
SECS-P/07 Tourism enterpreneurship LAB 6 CFU/ECTS
SECS-P/08 Destination management and digital marketing LAB 6 CFU/ECTS
SECS-P/10 Human resources 6 CFU/ECTS
IUS/04 Business and market law LAB 6 CFU/ECTS
SECS-P/13 Quality management LAB 6 CFU/ECTS
MGGR-02 Geo-economic context of sustainable tourism development 6 CFU/ECTS
SECS-P/08 Ethic tourism 6 CFU/ECTS
SECS-S/05 Lab for ETISS 6 CFU/ECTS
IUS/21 European law Lab 6 CFU/ECTS

Traditional classes are complemented by frequent group discussions, case study analysis and situations where students are confronted with different business scenarios and asked to provide concrete solutions to real life problems.

Requirements
• Bachelor’s degree (or equivalent)
• English at B2 level of the Common European Framework of Reference for Languages
• skills and knowledge:
- analysis of the company's economic and financial performance;
- ability to understand the environmental scenario from an economic and financial point of view;
- quantitative problem solving skills;
- knowledge of the basic techniques of descriptive statistics;
- ability to analyze economic and business problems.

An interview will be carried out before enrollment in order to verify the position of the candidate's requirements and personal preparation. Basic knowledge requirements

The link for the interview will be sent only to who give all documentation required one week before the interview.

More informations about how to enroll for international students for the academic year 2025/2026.

Enrollment precedures for non-EU citizens

Candidates must demonstrate possession of the following skills and knowledge:

• analysis of the company’s economic and financial performance;
• ability to understand the environmental context from an economic and financial perspective;
• quantitative problem-solving skills;
• knowledge of basic descriptive statistics techniques;
• ability to analyse economic and business-related issues.

For candidates holding an Italian university degree, this knowledge typically includes the

equivalent of at least 40 university credits (CFU) in courses belonging to academic disciplines (SSD) that cover economic, managerial, quantitative-mathematical, and legal knowledge, 

including in particular:
SECS-P/01, SECS-P/02, SECS-P/03, SECS-P/06,SECS-P/12, SECS-P/07, SECS-P/08, SECS-P/09, SECS-P/10, SECS-S/01, SECS-S/03, SECS- S/04, SECS-S/05, SECS-S/06, IUS/01, IUS/04; IUS/05; IUS/06, IUS/09.

Conoscenze di base su cui verterà il colloquio di accesso per i candidati in possesso di un titolo di laurea italiano che non abbiano maturato i CFU previsti nei SSD sopra indicati. 

Si ricorda che i colloquio di accesso necessari per poter effettuare l’immatricolazione per l’a.a. 25/26 si terranno a settembre 2025, a metà/fine ottobre 2025 e nella seconda settimana di gennaio 2026.

Anglo Language Mediterranean Academy (A.L.M.A. s.r.l.) provides part of the accommodation facilities at Geovillage to host university students enrolled in degree courses offered in Olbia.
The rooms have a surface area of approximately 36 square metres and include, in addition to the main room, an entrance hallway and a bathroom with double sink, bathtub and/or shower, and a small garden and/or balcony of approximately 4 square metres. All rooms are double rooms with the possibility of single use.
The main services included are: use of common areas (kitchen, co-working and laundry), cleaning, utilities and Wi-Fi, security and student assistance.
The campus is located 250 metres from the ASPO bus stop at Geovillage.
For information and costs, please send an email to: hospitality@salima.org
EXTRA SERVICES (FOR A FEE)
Linen service: supply of sheets and towels and/or linen change, at special rates, extra room cleaning.
Vending machines for drinks and snacks.

The University of Sassari does not have any scholarships (any financial aid, including grants and bursaries) for international students.

You can find more information about scholarship at the following links:
Ersu Sassari - Home (Ersu Sassari - Home) – deadline: 8 September 2025
MAECI - Grants for foreign and Italian citizens living abroad awarded by the Italian Government (For foreign citizens – Ministero degli Affari Esteri e della Cooperazione Internazionale) – deadline 2 p.m. (C.E.T.) of May 16th, 2025

The “Student Guide – Giuda carriere studenti”, which contains information about fees, is updated every year in July. Therefore, we do not know the amount of fees for the next academic year.

Normally, foreign students do not pay any fees for the first year, but they have to pay the "bollo" of 16 € and the "regional tax" of 140 €.

For the second year, international students pay a fee depending on their country of residence.